2008, Oil on Linen, 100 x 100cm
Surreal and dreamlike in the tradition of magic realism, “Pure Predictability” is a metaphor for the future; the billboard, clearly aged, predicts perfectly the sunrise behind. As an icon of commerce, the billboard could be taken as a commentary on the role business plays in world affairs. That the billboard is tattered and worn invites further questions. The layout and composition is deliberately structured, forcing the viewer to concentrate on what is real and what is not, and where and how the physical and commercial worlds connect and interact.