The magazine Neon has been published since June 23, 2003 monthly in Hamburg publishing house Gruner. Sibling of the venerable Stern (Publishing speak calls it a "line extension," the core target group are people between 20 and 35 years with a high level of education and above-average income. Until 2006 the magazine was subtitled "We were supposed to grow up" and covers topics from the Sociology, Politics, Fashion, Relationships and sexuality, Travel, Career and popular culture. So, pretty much everything really.