CATCH 22

2011, Oil on Linen, 90 x 168cm

Finalist, the 2012 Mosman Art Prize
Finalist, the 2012 Glover Art Prize

In the late 1970’s and early 80’s the Kikkoman soy sauce company sponsored a worldwide series of events and functions in major galleries and embassies to promote the idea that Sushi is a treat worthy of an important occasion. This campaign transformed a once-regional food enjoyed only by Japanese fishing communities into a global cuisine, so successfully that a decade later sushi lost its exclusivity to become an everyday food.

The Catch 22 is that should this “success” continue, the very dishes these condiments were intended to garnish might no longer exist: ironically, the cheaply-manufactured and easily replenishable sauce which initiated this growth has resulted in the global depletion of the expensive, less easily replenishable tuna and salmon stocks.